Our Standards.
The web has become cluttered, slow, and fragile. We build against the grain, prioritizing durability and performance.
Speed is a feature.
We hand-code our sites. We do not use drag-and-drop builders that output messy, bloated code. This ensures your site loads instantly, even on rural 4G connections. Google rewards speed, and so do customers.
Restraint over decoration.
A service website is a tool, not an art gallery. We avoid scroll-hijacking, unnecessary animations, and pop-ups. We use typography and negative space to guide the user to the phone number or contact form.
Built for everyone.
We follow semantic HTML standards. This means screen readers can parse your content, and users with visual impairments can navigate your services. It’s the right thing to do, and it reduces legal liability.
Long-term care.
We don't hand over the keys and walk away. We remain as the stewards of your digital infrastructure. We monitor uptime, renew domains, and ensure the site evolves as the web standards evolve.
"My old site took forever to load on a job site. This one is instant. My guys use it to show past work on their phones."
"It's a relief knowing someone else is watching the security updates. I just want to focus on wiring houses."
A note on templates.
We are often asked if we use templates. We use a system—a set of typographic and layout rules we have refined over years—but every site is assembled by hand for the specific client. This ensures consistency without the "cookie-cutter" feel.
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